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Campaign Results
Desperado enjoyed many media successes including 2 bike features in Easyriders, a feature of the entire Desperado line of motorcycles in American Rider, and a story in Motorcycle Product News and Dealernews, among other opportunities with the national consumer and trade motorcycle media.
In addition, Desperado partnered up with McDonald's and Ronald McDonald House Charities to build the Ronald McDonald House Bike, which toured the country visiting numerous motorcycle events, Ronald McDonald Houses and other McDonald's focused events. The program concluded with the bike being raffled off in Chicago at the Charity's Awards of Excellence Gala. |
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Desperado Motorcycles
Opportunity
Develop a media strategy to position Jeff Nicklus, Desperado Motorcycles CEO and Master Bike Builder, as the top custom bike builder in the industry. Also, our program was to assist in positioning the Desperado Motorcycles brand as one synonymous with quality, creativity and exclusivity. Our campaign was not limited to media relations. |
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Audiences
National mainstream motorcycle media
National trade motorcycle media
Motorcycle community (consumers, dealers, manufacturers, event organizers)
Select local and regional media
Communications Objectives
Garner news stories about Desperado in the mainstream and trade motorcycle media
Obtain motorcycle features in the mainstream motorcycle media
Establish top-of-mind awareness of Desperado and Jeff Nicklus among all target audiences
Garner news coverage in city's in which Desperado travels
Align Desperado Motorcycles with other powerful brands
Program Components
- Media relations campaign
Outreach to mainstream motorcycle media
Outreach to trade motorcycle media
Outreach to local, regional and national mainstream media in select cities
- Strategic partnership initiative to leverage and share resources
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